GSI Commerce Selects Michael Summers to Lead User Research at gsi interactive
Released on: September 9, 2008, 12:44 pm
Press Release Author: gsi interactive - a division of GSI Commerce
Industry: Retail
Press Release Summary: Nick Pahade, president of gsi interactive(sm), a division of GSI Commerce Inc. (Nasdaq: GSIC), announced today that Michael Summers has joined the company as senior director of usability and a member of gsi interactive’s leadership team. In this role, Summers is responsible for building and leading gsi interactive’s usability practice. Summers will report directly to Pahade. gsi interactive, with comprehensive digital marketing and design offerings, and e-Dialog Inc., a leading e-mail service provider, comprise GSI’s interactive marketing services division
Press Release Body: GSI Commerce Selects Michael Summers to Lead User Research at gsi interactive
Summers Brings Extensive User Research Expertise to GSI
KING OF PRUSSIA, Pa., Sept. 9, 2008 – Nick Pahade, president of gsi interactive(sm), a division of GSI Commerce Inc. (Nasdaq: GSIC), announced today that Michael Summers has joined the company as senior director of usability and a member of gsi interactive’s leadership team. In this role, Summers is responsible for building and leading gsi interactive’s usability practice. Summers will report directly to Pahade. gsi interactive, with comprehensive digital marketing and design offerings, and e-Dialog Inc., a leading e-mail service provider, comprise GSI’s interactive marketing services division.
“User experience is at the core of what we do at gsi interactive. Design has always been part art and science; a blend of creativity and calculation,” says Pahade. “At gsi interactive, we strive to be great at both, and are truly excited and fortunate to add a strong leader and industry expert such as Michael to our team.”
As senior director of usability, Summers will develop user research service offerings, engage GSI partners in usability activities, and lead gsi interactive’s state-of-the-art eyetracking lab. gsi interactive provides a comprehensive suite of interactive marketing and design solutions that helps GSI partners drive significant revenue across multiple channels. Its services include strategic interactive marketing programs, emerging media, user experience and design, in-house photography, product content development, and catalog services.
\"gsi interactive has made a major investment by constructing a sophisticated lab with the latest eyetracking and remote testing technologies. Instead of imagining what users say and do, we\'ll be observing real people and making decisions based on data – not assumptions,\" says Summers.
Prior to gsi interactive, Summers held key user research roles at Nielsen Norman Group, Scient, and USWeb/CKS. Most recently, Summers built his own successful user research consultancy where he conducted user research studies throughout the United States, Europe, and Asia for clients like Time Warner-AOL, Avenue A/Razorfish, AT&T, AstraZeneca, Digitas, and the National Council on Aging.
Summers holds a masters from Syracuse University, and has been invited to speak about how user research improves products to the American Center for Design (ACD), the American Institute of Graphic Arts (AIGA), the Association for Computing Machinery\'s special interest group in Computer-Human Interaction (SIG-CHI), and the Usability Professional\'s Association (UPA). Along with several journal publications, Summers also has co-authored a university textbook called Creating Websites that Work that includes chapters on understanding people before prototyping begins, and the value of iterative user testing.
About GSI Commerce GSI Commerce® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactive(sm) and e-Dialog Inc.
Forward-Looking Statements This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.
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